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Years of looking after the eyesight of families just like yours.

Your Local, Independent Opticians in Nottinghamshire & Derbyshire.

Looking after your eye health for over 45 years, with friendly, expert care and one of the best frame selections in the Midlands.

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  • Eyecare Plan
  • NHS Patients
  • Family Eyecare
  • Designer Brands

D.I.Blow Opticians

Serving Nottinghamshire & Derbyshire since 1976.

D.I. Blow Opticians has been part of local communities since 1976. Today, the third generation of the Blow family continues caring for the same communities, providing thorough eye examinations, quality eyewear and straightforward advice in a relaxed and friendly environment.

With 11 independently managed practices and our own on-site laboratory, we make sure your glasses are made to the highest standards.

Whether it’s your routine eye exam, choosing new glasses, or ongoing eye health support, we’re here to help you see clearly and feel confident.

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Eye Care

Eye Care

Thorough eye examinations for all ages, including OCT scans, retinal imaging, dry eye care and contact lens services. Your eye health is always our priority.
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Hearing Care

Hearing Care

Available at our Wollaton practice. Hearing tests, hearing aids, ear wax removal and tinnitus support, delivered by our trusted audiology partners.
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Frames & Lenses

Frames & Lenses

Thousands of frames to choose from, including designer brands and budget options. Expert dispensing and in-house glazing.
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Children's Eyecare

Children's Eyecare

Free NHS eye tests and frames for children, with a friendly and reassuring approach to help little ones feel confident and comfortable.
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Regain Your Focus

Say goodbye to the blurred view with D.I.Blow Opticians!

our services

Clear, professional care for the whole family.

Whether you’re here for a routine eye examination, choosing new glasses, or exploring hearing support, our team is here to help.

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Years of looking after the eyesight of families just like yours.

Why Choose Us

Part of the community since 1976, providing trusted and friendly eye care for generations of families.

As an independent, family-run group of practices, we take the time to get to know you, offering thorough examinations rather than rushed appointments, clear explanations, and ongoing support.

  • Qualified, experienced optometrists who take a careful and reassuring approach.
  • Advanced technology including retinal imaging and 3D OCT scanning.
  • Thousands of frames from everyday value to well-known designer brands.
Book your eye exam today

children’s eye exams

Looking After Young Eyes, Together.

Good vision is important for learning, confidence and development. We make children’s eye examinations relaxed and reassuring, with tests tailored to suit their age; even for children who are too young to read letters. If glasses are needed, we offer a wide choice of frames and free NHS eyewear options.

We also provide support for myopia (short-sight) management, helping to slow the progression of changing prescriptions as children grow.

Our optometrists will explain everything clearly and recommend the most suitable approach for your child’s needs and lifestyle.

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Frames for Every Face, Style and Budget.

We offer one of the widest selections of frames in the Midlands, with thousands of styles across our practices.

From everyday value to designer brands, our team will help you find glasses that fit comfortably, suit your style and feel right for you.

Take your time, try on different looks, and enjoy friendly, honest guidance.

Discover our full range of brands

You’re in Trusted Hands

Rated highly across Google and Facebook by patients who return year after year.
5/5

Everyone is really friendly, welcoming and put you at ease. I felt very comfortable having my eyes tested here and really appreciate the assistance in choosing my new glasses.

Google Review
5/5

Really pleasant experience. Had some unpleasant experiences of opticians in the past, but found D I Blows to be a really nice place with warm and welcoming staff. Nice chat with the optician who put me at ease. Highly recommended.

Google Review
5/5

Wide selection of glasses a fair few in a reasonable price range as well. Dan the optician is fantastic too.

Google Review
5/5

Excellent service; friendly yet professional. Good range of reasonably priced frames. Would recommend them.

Google Review
5/5

Visited here last week with my elderly father after being advised to see an optician by the doctor. All the staff were absolutely amazing treating my father with respect and putting him at ease.I would definitely recommend visiting D.I Blows Ilkeston great customer care all round thank you.

Google Review

Frequently Asked Questions

How often should I have an eye test?

Most people should have an eye examination every two years. Some may need to be seen more often depending on age, medical history or eye health. Your optometrist will advise you during your appointment.

Do you offer NHS eye tests?

Yes. Many patients are eligible for a free NHS eye examination, including children, over 60s, and people with certain medical conditions. If you’re unsure, just ask and we’ll check for you.

Are children’s eye tests free?

Yes. Eye examinations are free for all children under 16, and under 19 if in full-time education. If glasses are needed, the NHS also contributes towards the cost of their frames.

Can I book my appointment online?

Yes. You can book eye examinations directly through our website, or contact your nearest practice if you prefer to speak to our team.

Do you offer contact lens fittings?

Yes. We offer fittings, trials and ongoing support. We’ll help you choose the most suitable lenses based on comfort, lifestyle and prescription.

 

How long does an eye examination take?

Appointments usually take around 30 minutes. If we need to carry out additional tests, we’ll let you know and explain everything clearly.

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